Summary

ESports league where employees from different companies compete against each other (eg. Google vs MSFT)

Problem

• Employees are looking for more ways to feel connected to their coworkers and their company, especially as they go back from COVID’s WFH
• Companies have chronic retention issues, especially in tech
• There’s no outlet for companies to invest in the hobbies of their employees

Solution

• ESports league where any employee can sign up to form teams within their company and represent them in tournaments
• Employees will find ways to connect with their colleagues outside of work, both to practice as well as to watch and cheer on their mates (like college sports)
• This will build camaraderie and a sense of belonging within their companies
• Opportunity for companies to build themselves as strong brands, build franchises, foster company culture and attract talent

MVP

• Small unofficial tournament between a couple of teams where the prize is can be in-game currency (to buy skins etc)
• Use to test if folks are willing to gather with their colleagues and show up and compete
• Record the tournament and learn from initial set of users

Path to success

• First, build partnerships with fast rising tech cos (Stripe, AirBnB, Doordash) to help them set up ESports teams (run an internal league to find the best team)
  • Tech cos will more likely have employees that play video games
  • Hosting an esports tournament is less operationally/cost intensive than sports like Football, Baseball etc
  • ESports are easier to stream
• Then launch with an ESports league between fast rising tech cos (Stripe, AirBnb)
  • Begin with one or a few games (pick the top streaming competitive games on Twitch, so probably League and Valorant)
• Advertise and stream the live event on Twitch and bring in sponsored partners
• Repeat, and expand to other games, other companies and eventually, grow into the ESPN of ESports