One Liner

Marketplace to connect marketing teams to creators and influencers who make shorts

Pitch

Marketing teams have FOMO about this new content format and platform (shorts/reels on tiktok/IG), and are scrambling to create a brand to reach their audiences. Creators and influencers are hungry to build and grow their business.

Comps

• Cameo for marketing teams
• Fiver for shorts

Problem

• Marketing teams spend a lot of time sourcing for and connecting with creators
• Creators and influencers are always looking for more ways to start or grow their business

Solution

• Marketplace that brings marketing teams and creators/influencers together
• Marketing teams post “projects” which would include a brief/pitch and a budget, either for sponsored content, or for an “honest review”
• Our AI matches you with the best creators and influencers based on their profiles and previous work
• As a creator, you will have a constant feed of projects to pick and bid on
• The platform will handle payment (as an escrow), and will assist in project management (if needed, to breakdown project and payments into milestones etc)

(Indirect) Competitors

• Fiver
• Marketing agencies

GTM Strategy